Client Portfolio: Conair | Ferrero Brands | L’Oréal | Michael Kors | Prada | Ralph Lauren | Revlon 

The Challenge: Enterprise beauty, CPG, and lifestyle brands needed to generate authentic, high-volume user-generated content (UGC) while maximizing ROI across owned and retailer channels in an increasingly competitive digital landscape.

The Solution: Bazaarvoice + Influenster Omni-Channel Ecosystem

Owned and expanded a book of business exceeding $6 million in annual contract value by delivering fully integrated, data-driven campaigns that leveraged:

• The world’s largest shopper network (1.3 billion+ monthly shoppers across 12,000+ global brands and retailers)

• Influenster’s 7 million+ opted-in community and mobile app

• Hyper-precise demographic targeting using 900+ consumer data points

• End-to-end campaign design & execution: product seeding, custom creative briefs, evergreen SaaS tools, and performance tracking

• Full-funnel content syndication of reviews, Instagram, and TikTok assets directly to retailer PDPs across the entire Bazaarvoice network

Key Outcomes: Secured and renewed $6M+ in enterprise contracts year-over-year

• Scaled authentic UGC programs that drove statistically significant lifts in conversion and consideration

• Syndicated millions of pieces of shopper content (reviews, photos, videos) to major retail partners including Walmart, Target, Macy’s, Nordstrom, CVS, and Bloomingdale’s

• Built long-term strategic partnerships by delivering measurable results and proactive performance insights that informed future roadmap planning

• Transformed one-off sampling initiatives into always-on, data-backed UGC engines that fueled both brand equity and retailer sales — proving that when authentic consumer voices are amplified at scale, everyone wins