Challenge: Reposition a 35-year-old sustainability pioneer from “timeless basics” to a forward-thinking leader in responsible luxury without alienating its loyal core customer.

Solution: Led a multi-year, 360° marketing & PR transformation

• Co-created an upcycled streetwear capsule fusing Public School’s urban edge with Eileen Fisher’s zero-waste ethos Launched a new experiential retail concept at the Brooklyn Lab store (reclaimed materials, digital storytelling) 

• Rolled out exclusive upcycled accessories across Nordstrom, Neiman Marcus, Saks, and e-commerce execution  

• Owned full PR strategy for US, Canada, and UK Secured coverage in Vogue, NYT, WWD, Fast Company, British Vogue: Garnered +68% YoY media impressions (2B+ in 2018) 

• Aligned marketing, retail, wholesale, and design teams for unified messaging 

• Elevated brand perception as an innovation leader in sustainable luxury