Couture womenswear, menswear, leather goods, and accessories
Full ownership of $20MM+ U.S. P&L and national marketing calendar
Strategic Impact
Built and executed a 360° go-to-market strategy across DTC and wholesale channels, delivering consistent 20%+ ROI on marketing investment
Key Initiatives & Results:
Runway-to-Reality VIP & Celebrity Seeding
Partnered directly with Paris HQ to orchestrate high-impact runway-show seeding and red-carpet dressing
Secured 50+ Tier-1 celebrity and editorial placements (Vogue, W, WSJ, The New York Times), generating $4.8M in Earned Media Value for the FW24 season alone
Luxury Wholesale Partnerships: Forged co-marketing alliances with Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, and SSENSE
Executed in-store events, exclusive capsule launches, and digital takeovers that drove a 28% lift in wholesale sell-through
Led integrated marketing plans combining PR, CRM, paid media, and immersive experiential moments. Delivered 42% above-plan sales in flagship U.S. locations: Madison Avenue, Soho, & Rodeo Drive
Managed U.S. communications during the appointment of Peter Copping as Creative Director. Positioned the move as the elegant evolution of Lanvin’s 135-year heritage, securing unanimously positive coverage in Vogue, WWD, Business of Fashion, and beyond
Outcome:
Re-established Lanvin as a culturally relevant couture player in the American luxury landscape, blending Parisian heritage with modern commercial momentum — all while driving double-digit growth across multiple channels
